Goen Jong was born in Korea and has spent 7 years in Paris studying Fashion Design at Studio Bercot Paris, France. After graduating in 2009, Goen Jong established her very own brand Goen. J in 2012. She showcased her first capsule collection with rave reviews from the media and has become a household name. Spring/Summer 16 features a color palette of white, navy, and blue, which entails her classic ruffle detailing.